ABOUT

OUR MISSION

Connecting families with global sanctuaries to create a loving, compassionate future, while building a supportive community for animal welfare nonprofits, and utilizing technology to amplify their impact.

OUR GOALS

Inspire a new generation of compassionate leaders by fostering empathy, problem-solving skills, and a passion for environmental and animal welfare through meaningful human-animal connections.

Engage communities in volunteerism by creating a platform where animal sanctuaries can share opportunities, and individuals can easily find ways to contribute.

Amplify the voices of grassroots animal welfare organizations and provide them with the support they need to expand their impact.

Leverage technology and collaborate with animal welfare nonprofits to enhance the effectiveness and reach of animal welfare initiatives.

OUR VISION

To cultivate a global community of compassionate individuals who actively contribute to a healthier planet for both humans and animals.

OUR TEAM

Preethi Srinivas - Founder/CEO

Dr. Preethi Srinivas is a TEDx speaker and the founder of Befriend Cows. A best-selling author, she has written books like The Sacred Bond and Vijay Visits a Farm, exploring meaningful connections between animals and people.

As a user experience researcher at a leading tech company, she applies her expertise in human behavior and design to enhance digital engagement for animal welfare nonprofits. Through Befriend Cows, Dr. Srinivas promotes compassionate coexistence, helping people recognize the profound impact animals have on human lives.

Raghavendra Raja Dwarkaprasad

Raghavendra Raja Dwarkaprasad is a passionate advocate for animal welfare, combining his professional career as an engineering manager with a deep commitment to protecting and caring for cows.

Based in the United States, Raghavendra spends his weekends volunteering at a local gaushala, where he first developed his love for these gentle creatures. His dedication to bovine welfare extends beyond his personal time, as he actively supports organizations working to improve the lives of farm animals.

Kannan AMR

Kannan AMR is a seasoned digital learning design and development expert with over two decades of experience in higher education and corporate settings.

His expertise lies in transforming e-learning content creation and consumption. Beyond his professional accomplishments, Kannan is a spiritual seeker and a dedicated advocate for animal welfare. He actively participates in initiatives that promote compassion and care for animals, specifically bovine.

OUR VALUES

Ahimsa (Non-Violence): We are committed to fostering a culture of non-violence and compassion, where every being is treated with respect and kindness. We promote practices that avoid harm to animals, the environment, and each other, advocating for peaceful coexistence.

Interconnectedness of Life: We recognize that all living beings are interconnected and that the well-being of animals, humans, and the environment is interdependent. Our programs aim to deepen awareness of this connection and inspire actions that promote harmony and balance.

Sentience and Respect for All Beings: We believe that every animal is a sentient being capable of experiencing emotions such as joy, fear, and pain. We advocate for recognizing and honoring the inherent value and dignity of all life forms in our educational programs.

Empathy and Compassion: Our efforts are centered around cultivating empathy and compassion in children and adults alike, enabling them to understand the feelings and needs of others. Through human-animal interactions, we aim to develop a sense of care and responsibility for all beings.

Sustainability and Stewardship: We encourage environmentally sustainable practices that support the health of the planet and all its inhabitants. Our educational tools promote the idea of stewardship, where children learn to care for nature as a shared home for humans and animals.

Advocacy for Animal Welfare: We are dedicated to advocating for the protection and humane treatment of animals. Our programs seek to raise awareness about animal welfare issues and inspire children to take actions that contribute to positive change.

Holistic Education for Social-Emotional Learning: We believe in a holistic approach to education that integrates social-emotional learning with lessons about the environment and animal care. This approach helps children develop essential life skills and fosters personal growth.

Empowerment and Agency: We empower children to see themselves as capable change-makers who can positively impact their communities and the world. By nurturing their creativity, problem-solving skills, and passion, we equip them to become effective advocates for animals and the environment.

Inclusiveness and Diversity: We value diversity in all its forms, encouraging inclusiveness in our programs to reflect the different ways people interact with animals and nature. We aim to create learning experiences that respect cultural, socio-economic, and individual differences.

Mindfulness and Presence: Our programs encourage mindfulness, where children learn to be present and attuned to the experiences of themselves, others, and animals. This practice supports emotional regulation and fosters deeper connections to the world around them.